Graphics - put on individualism or not.

When creating your own artwork on the website, you may be wondering whether to put on a relative individualism, however, whether to go for the currently prevailing trends.
My opinion on this matter is clear.

We focus on individual solution, because then we will create trends, since we will take other ideas, and thus we have a chance to become someone important, better recognizable.

When this happens, we can be sure that if we create only thing on their website that it will be an individual, and if we create a graphic Internet for others, and our jobs will be more expensive and will make more money.

Besides better not to know that others take it with us example, than we have to take from someone.
And your approach on these issues, it is. Do you prefer to copy, or but to create something individual, unique.